Whether you're planning to redesign your product or just find some easy wins, running an audit of your existing product is the way to start. Here's how we do it for clients.

Experience it as a new user

We begin every audit by creating a brand-new account, so we go through exactly what a new user would — the same path, the same emotions — and we screenshot everything into Miro. Then we start highlighting and commenting. We begin with the homepage because it's an important part of the flow, then move through signup, onboarding, and the first steps in the product, then the rest — how settings are laid out, mobile and tablet layouts to check the product actually works on a phone, and the nurturing sequence (the emails that go out and what could be improved around them).

Summarise, then prioritise

Once the screenshots, comments, and highlights are in place, we create a summary document: what we did, the key findings, and the takeaways — pros and cons, what worked, what should improve, and the areas the product team should focus on, plus ideas and suggestions. But we don't leave ideas hanging. We put them on an impact/effort scale to help the team find the easy wins that can be shipped fast. Then we go through a full section-by-section deep dive — starting with the homepage, numbering issues against highlights, adding notes and suggested fixes, and scoring each on impact and effort to prioritise. Same for every section.

Layer in more data when you need it

If you want even more signal, there are a few more things we do for clients. Review your data analytics — Hotjar, Google Analytics, PostHog, Amplitude, Mixpanel, whatever you have — and extract insights. Analyse any user feedback you've collected. Run user interviews to understand why people come to the product, what else they tried, and what challenges they have. Map the full customer journey and highlight where customers struggle. And draft solution ideas, then test them with your customers.

That's the whole approach. An audit isn't just a critique — it's the fastest way to separate the quick wins you can ship now from the deeper problems worth a proper redesign.

Want us to run an audit on your product? Get in touch — or try our free UX Health Check first.