Product Design for Growth-Stage SaaS
Product Design for Growth-Stage SaaS
Product Design for Growth-Stage SaaS
Your product has the features. We make sure users actually use them.
Your product has the features. We make sure users actually use them.
Your product has the features. We make sure users actually use them.
Your product has the features. We make sure users actually use them.
9 reviews
We help growth-stage SaaS teams fix the UX that's killing adoption and wasting engineering time, testing every solution with real users before you build it.
We help growth-stage SaaS teams fix the UX that's killing adoption and wasting engineering time, testing every solution with real users before you build it.
"A 20% increase in new user accounts and higher engagement”
"Our customers benefited from usability improvements they love talking about.”
"Within 2-3 weeks we had a ready-to-develop prototype.”
"The new onboarding process generated fast alignment among all stakeholders."
“Reduced our customer churn by 5%”
“They transform problems into a-ha moments.”
Daniel Sfirnaciuc
Co-founder + CTO @ Flixier
Daniel Sfirnaciuc
Co-founder + CTO @ Flixier
Martin Thoma
Co-founder + CTO @ Bliro
Harshvardhan Saraf
Co-founder @ Satvic Movement
Adriana Iordan
CPO @ Nimity by Seedblink
Jason Patel
Founder + CEO @ Transizion
Costina Papari
Product @ Edus
the pattern we see
the pattern we see
You shipped fast.
Now your product's complexity is the problem.
You shipped fast.
Now your product's complexity is the problem.
You shipped fast.
Now your product's complexity is the problem.
As products scale, features get buried and flows become confusing. Teams only discover adoption problems after launch, when fixing them means reworking what's already been built.
As products scale, features get buried and flows become confusing. Teams only discover adoption problems after launch, when fixing them means reworking what's already been built.
As products scale, features get buried and flows become confusing. Teams only discover adoption problems after launch, when fixing them means reworking what's already been built.
As products scale, features get buried and flows become confusing. Teams only discover adoption problems after launch, when fixing them means reworking what's already been built.
Features go undiscovered
Signups never reach value
Retention stalls
UX runs on assumptions
Signups never reach value
Signups never reach value
Signups never reach value
Users create an account but never get started. The product doesn't guide them to their first value moment.
Users create an account but never get started. The product doesn't guide them to their first value moment.
Users create an account but never get started. The product doesn't guide them to their first value moment.
"Users sign up, poke around, and never come back."
"Users sign up, poke around, and never come back."
"Users sign up, poke around, and never come back."
Features go undiscovered
Features go undiscovered
Features go undiscovered
The team builds and ships, but users can't find what they need. Problems that were already solved keep coming back.
The team builds and ships, but users can't find what they need. Problems that were already solved keep coming back.
The team builds and ships, but users can't find what they need. Problems that were already solved keep coming back.
"We keep building, but people still don't know what to do next."
"We keep building, but people still don't know what to do next."
"We keep building, but people still don't know what to do next."
Retention stalls
Retention stalls
Retention stalls
Users engage early, then quietly stop coming back. Churn is high and not obvious why.
Users engage early, then quietly stop coming back. Churn is high and not obvious why.
Users engage early, then quietly stop coming back. Churn is high and not obvious why.
"It grew quite a lot. Features built on top of features."
"It grew quite a lot. Features built on top of features."
"It grew quite a lot. Features built on top of features."
UX runs on assumptions
UX runs on assumptions
UX runs on assumptions
UX decisions are slow, fragmented, and not grounded in real customer insight.
UX decisions are slow, fragmented, and not grounded in real customer insight.
UX decisions are slow, fragmented, and not grounded in real customer insight.
"We know the problem. We're just not sure about the solution."
"We know the problem. We're just not sure about the solution."
"We know the problem. We're just not sure about the solution."
Features go undiscovered
Signups never reach value
Retention stalls
UX runs on assumptions
Signups never reach value
Users create an account but never get started. The product doesn't guide them to their first value moment.
"Users sign up, poke around, and never come back."
Features go undiscovered
The team builds and ships, but users can't find what they need. Problems that were already solved keep coming back.
"We keep building, but people still don't know what to do next."
Retention stalls
Users engage early, then quietly stop coming back. Churn is high and not obvious why.
"It grew quite a lot. Features built on top of features."
UX runs on assumptions
UX decisions are slow, fragmented, and not grounded in real customer insight.
"We know the problem. We're just not sure about the solution."
how we work
how we work
The Product Clarity Framework
The Product Clarity Framework
The Product Clarity Framework
A repeatable system for finding problems, validating solutions, and keeping products easy to use as you scale.
A repeatable system for finding problems, validating solutions, and keeping products easy to use as you scale.
A repeatable system for finding problems, validating solutions, and keeping products easy to use as you scale.
A repeatable system for finding problems, validating solutions, and keeping products easy to use as you scale.
Diagnose
Diagnose
01
01
Create a shared, evidence-based understanding of what's broken, why it's happening, and what matters most right now.
Create a shared, evidence-based understanding of what's broken, why it's happening, and what matters most right now.
Define
Define
02
02
Explore and validate solutions early so teams design the right things before committing engineering time.
Explore and validate solutions early so teams design the right things before committing engineering time.
Refine
Refine
03
03
Act as your embedded UX team, designing, testing, and refining real user flows while turning usage into roadmap decisions.
Act as your embedded UX team, designing, testing, and refining real user flows while turning usage into roadmap decisions.
Every decision tied to what users actually do. Every solution tested before a line of code. Every flow refined as the product grows.
Every decision tied to what users actually do. Every solution tested before a line of code. Every flow refined as the product grows.
Every decision tied to what users actually do. Every solution tested before a line of code. Every flow refined as the product grows.
Every decision tied to what users actually do. Every solution tested before a line of code. Every flow refined as the product grows.
what changes
what changes
Features get found.
Users convert.
Engineering builds forward.
Features get found.
Users convert.
Engineering builds forward.
Features get found.
Users convert.
Engineering builds forward.
Real results from real products;
not vanity metrics.
Real results from real products;
not vanity metrics.
Real results from real products;
not vanity metrics.
Real results from real products;
not vanity metrics.
+20% increase
+20% increase
in new user accounts after revamping UI/UX and dashboard workflows
in new user accounts after revamping UI/UX and dashboard workflows
"A 20% increase in new user accounts and higher engagement with the revamped UI/UX. The new dashboard made workflows more intuitive."
"A 20% increase in new user accounts and higher engagement with the revamped UI/UX. The new dashboard made workflows more intuitive."
Daniel Sfirnaciuc
Co-founder + CTO @ Flixier
Co-founder + CTO @ Flixier
6 weeks redesign
6 weeks redesign
across web, mobile, and desktop, with a component library the team still builds on
across web, mobile, and desktop, with a component library the team still builds on
6 weeks redesign
across web, mobile, and desktop, with a component library the team still builds on
"More efficient development processes due to standardised components and clear design guidelines. Positive feedback by users on new design."
"More efficient development processes due to standardised components and clear design guidelines. Positive feedback by users on new design."
Martin Thoma
Co-founder + CTO @ Bliro
Martin Thoma
Co-founder + CTO @ Bliro
500k+ downloads
500k+ downloads
and a 4.8 app store rating, from dev-ready prototype in 6 weeks
and a 4.8 app store rating, from dev-ready prototype in 6 weeks
500k+ downloads
and a 4.8 app store rating, from dev-ready prototype in 6 weeks
"Within 2–3 weeks we had a ready-to-develop prototype, would've taken 45–60 days otherwise. It saved us a lot of time."
"Within 2–3 weeks we had a ready-to-develop prototype, would've taken 45–60 days otherwise. It saved us a lot of time."
Harshvardhan Saraf
Co-founder @ Satvic Movement
Harshvardhan Saraf
Co-founder @ Satvic Movement
Visitor → Trial → Paid
Visitor → Trial → Paid
full conversion funnel improved after implementing audit recommendations
full conversion funnel improved after implementing audit recommendations
Visitor → Trial → Paid
full conversion funnel improved after implementing audit recommendations
"A much higher conversion rate from visitors to trial users and then to paid users, after all suggestions in the audit report were implemented."
"A much higher conversion rate from visitors to trial users and then to paid users, after all suggestions in the audit report were implemented."
Dr. Laura Rusu
Co-founder @ Lensell
Dr. Laura Rusu
Founder @ Lensell
+20% increase
in new user accounts after revamping UI/UX and dashboard workflows
"A 20% increase in new user accounts and higher engagement with the revamped UI/UX. The new dashboard made workflows more intuitive."
Daniel Sfirnaciuc
Co-founder + CTO @ Flixier
6 weeks redesign
across web, mobile, and desktop, with a component library the team still builds on
"More efficient development processes due to standardised components and clear design guidelines. Positive feedback by users on new design."
Martin Thoma
Co-founder + CTO @ Bliro
500k+ downloads
and a 4.8 app store rating, from dev-ready prototype in 6 weeks
"Within 2–3 weeks we had a ready-to-develop prototype, would've taken 45–60 days otherwise. It saved us a lot of time."
Harshvardhan Saraf
Co-founder @ Satvic Movement
Visitor → Trial → Paid
full conversion funnel improved after implementing audit recommendations
"A much higher conversion rate from visitors to trial users and then to paid users, after all suggestions in the audit report were implemented."
Dr. Laura Rusu
Co-founder @ Lensell
case studies
case studies
Different products.
Same kind of result.
Different products.
Same kind of result.
Different products.
Same kind of result.
Different products.
Same kind of result.
more from our clients
What it’s like to work with us
"This was the major point in our application where users were dropping off due to bad UX. The sprint had a major impact on our product roadmap and business overall."
Catrinel Hagivreta
Co-founder + CEO
"We had many powerful features hidden in the platform that users didn't know about or how to use. Now: happier users, and much better activation of the features that were buried before."
Maurice Schweitzer
Co-founder + CEO
“Reduced our customer churn by 5%. [...] They go above and beyond, and acts as if he were a longtime member of your team.”
Jason Patel
Founder + CEO
"Their swift yet high-quality formulation of a new onboarding process, rooted in solid arguments and backed by customer interviews, generated fast alignment among all stakeholders."
Adriana Iordan
CPO
"Working with them gave me real peace of mind – like having the outcome almost guaranteed."
Raul Popa
Co-founder + CEO
“Much more impactful on UX and flow than expected in a short period of time."
Marc Giovannini
Co-founder + COO
more from our clients
What it’s like to work with us
"This was the major point in our application where users were dropping off due to bad UX. The sprint had a major impact on our product roadmap and business overall."
Catrinel Hagivreta
Co-founder + CEO
"We had many powerful features hidden in the platform that users didn't know about or how to use. Now: happier users, and much better activation of the features that were buried before."
Maurice Schweitzer
Co-founder + CEO
“Reduced our customer churn by 5%. [...] They go above and beyond, and acts as if he were a longtime member of your team.”
Jason Patel
Founder + CEO
"Their swift yet high-quality formulation of a new onboarding process, rooted in solid arguments and backed by customer interviews, generated fast alignment among all stakeholders."
Adriana Iordan
CPO
"Working with them gave me real peace of mind – like having the outcome almost guaranteed."
Raul Popa
Co-founder + CEO
“Much more impactful on UX and flow than expected in a short period of time."
Marc Giovannini
Co-founder + COO
more from our clients
What it’s like to work with us
"This was the major point in our application where users were dropping off due to bad UX. The sprint had a major impact on our product roadmap and business overall."
Catrinel Hagivreta
Co-founder + CEO
"We had many powerful features hidden in the platform that users didn't know about or how to use. Now: happier users, and much better activation of the features that were buried before."
Maurice Schweitzer
Co-founder + CEO
“Reduced our customer churn by 5%. [...] They go above and beyond, and acts as if he were a longtime member of your team.”
Jason Patel
Founder + CEO
"Their swift yet high-quality formulation of a new onboarding process, rooted in solid arguments and backed by customer interviews, generated fast alignment among all stakeholders."
Adriana Iordan
CPO
"Working with them gave me real peace of mind – like having the outcome almost guaranteed."
Raul Popa
Co-founder + CEO
“Much more impactful on UX and flow than expected in a short period of time."
Marc Giovannini
Co-founder + COO
where we start
where we start
Let's find out where users get stuck, and what to fix first.
Let's find out where users get stuck, and what to fix first.
Let's find out where users get stuck, and what to fix first.
We'll look at how users experience your product, identify the biggest friction points, and outline what to fix first.
We'll look at how users experience your product, identify the biggest friction points, and outline what to fix first.
We'll look at how users experience your product, identify the biggest friction points, and outline what to fix first.
Product Design Studio
for growth-stage SaaS teams
© Durran 2026
Product Design Studio
for growth-stage SaaS teams
© Durran 2026
Product Design Studio
for growth-stage SaaS teams
© Durran 2026
Product Design Studio
for growth-stage SaaS teams
© Durran 2026
We help growth-stage SaaS teams fix the UX that's killing adoption and wasting engineering time, testing every solution with real users before you build it.
"A 20% increase in new user accounts and higher engagement”
Daniel Sfirnaciuc
Co-founder + CTO @ Flixier
"Our customers benefited from usability improvements they love talking about.”
Martin Thoma
Co-founder + CTO @ Bliro
"Within 2-3 weeks we had a ready-to-develop prototype.”
Harshvardhan Saraf
Co-founder @ Satvic Movement
"The new onboarding process generated fast alignment among all stakeholders."
Adriana Iordan
CPO @ Nimity by Seedblink
“Reduced our customer churn by 5%”
Jason Patel
Founder + CEO @ Transizion
“They transform problems into a-ha moments.”
Costina Papari
Product @ Edus