If you have co-founders, things can get even more complicated.
Each of them has their own slightly different way of thinking about business, customers, or priorities.

But successful product and business decisions are anchored in a clear context and strategy.

That's why, at Durran, we start all our projects with exactly this: setting a clear overview.
It's like a business X-ray, if you will.

How do we do this exactly?

1. We devote time – 1 hour.
2. Gather and align the decision-makers, but keep it manageable (2-5 people) – Founders, Co-founders, PMs, C-level executives.
3. Use a structure – to ensure we cover all the crucial aspects.
4. Communicate – express ideas, ask questions, and challenge assumptions.

Check out the video to get all the details.