free activation teardown

free activation teardown

See exactly where users drop off - in 30 minutes, free.

See exactly where users drop off - in 30 minutes, free.

See exactly where users drop off - in 30 minutes, free.

You've seen the problem: users sign up, poke around, and never come back. Let's find your specific leaks. We sign up as a brand-new user, walk through your onboarding the way they would, and show you the top 3 places people give up - and what to fix first. No pitch.

You've seen the problem: users sign up, poke around, and never come back. Let's find your specific leaks. We sign up as a brand-new user, walk through your onboarding the way they would, and show you the top 3 places people give up - and what to fix first. No pitch.

5.0 · 9 reviews on

·

15+ yrs · 120+ products

15+ yrs

120+ products

+20%

+20%

new sign-ups after onboarding rework (Flixier)

new sign-ups after onboarding rework (Flixier)

−5%

−5%

customer churn (Transizion)

customer churn (Transizion)

Visitor → Paid

Visitor → Paid

full funnel lift after audit (Lensell)

full funnel lift after audit (Lensell)

2–3 wks

2–3 wks

to a dev-ready prototype (Satvic)

to a dev-ready prototype (Satvic)

the pattern we see

the pattern we see

Sound familiar?

Founders trust us with the flows that drive their revenue.

Features built on top of features

You shipped fast and copied what worked elsewhere. Now there are powerful features no one can find - and problems you already solved keep coming back.

“We keep building, but people don't know what to do next.”

Features built on top of features

You shipped fast and copied what worked elsewhere. Now there are powerful features no one can find - and problems you already solved keep coming back.

“We keep building, but people don't know what to do next.”

It's not really finished

A pile of features that were never brought to an end. Users poke around and don't get it; you're staring down a rebuild.

“A bunch of features that are not really brought to an end.”

It's not really finished

A pile of features that were never brought to an end. Users poke around and don't get it; you're staring down a rebuild.

“A bunch of features that are not really brought to an end.”

Zero consistency

Different designers, different libraries, different flows. The product doesn't look or feel like one product.

“There's zero consistency - it feels like a 2005 website.”

Zero consistency

Different designers, different libraries, different flows. The product doesn't look or feel like one product.

“There's zero consistency - it feels like a 2005 website.”

The team is slowed down

Copy-pasted front-end code, design debt, no single source of truth. You can't change one thing without breaking another.

“Features built on top of features - you get lost.”

The team is slowed down

Copy-pasted front-end code, design debt, no single source of truth. You can't change one thing without breaking another.

“Features built on top of features - you get lost.”

“Our customers benefited from usability and design improvements they love talking about. The uplift was immense.”

Martin Thoma

Co-founder + CTO @ Bliro

“They don't just deliver nice-looking screens — they take the time to deeply understand our product, users, and technical constraints.”

Daniel Sfirnaciuc

Co-founder + CTO @ Flixier

“More efficient development thanks to standardised components and clear design guidelines. Positive feedback from users on the new design.”

Martin Thoma

Co-founder + CTO @ Bliro

“Working with them gave me real peace of mind — like having the outcome almost guaranteed.”

Raul Popa

Co-founder + CEO @ TypingDNA

your free teardown

your free teardown

30 minutes. The top 3 leaks.

Yours to keep.

30 minutes. The top 3 leaks.

Yours to keep.

30 minutes.

The top 3 leaks.

Yours to keep.

A live screen-share of your real sign-up & onboarding flow

A live screen-share of your real sign-up & onboarding flow

The 3 friction points costing you the most activations

The 3 friction points costing you the most activations

A 1-page diagnostic + Loom you can forward to your team

A 1-page diagnostic + Loom you can forward to your team

A clear, honest read on whether you need a rebuild - or just a re-think

1.

1.

1.

Pick a time (from the right panel)

Pick a time (from the panel below)

Pick a time (from the panel below)

2.

2.

30-min call - we walk your flow together

30-min call - we walk your flow together

3.

3.

3.

You leave with a 1-page diagnostic. No obligation.

You leave with a 1-page diagnostic. No obligation.

We run a handful of teardowns each month to keep them useful.

Grab a slot while there's space.

what changes

what changes

the pattern we see

Founders trust us with the
flows that drive their revenue.

Founders trust us with the
flows that drive their revenue.

Sound familiar?

“Our customers benefited from usability and design improvements they love talking about. The uplift was immense.”

“Our customers benefited from usability and design improvements they love talking about. The uplift was immense.”

Martin Thoma

Co-founder + CTO @ Bliro

“Our customers benefited from usability and design improvements they love talking about. The uplift was immense.”

Martin Thoma

Co-founder + CTO @ Bliro

“They don't just deliver nice-looking screens - they take the time to deeply understand our product, users, and technical constraints.”

“They don't just deliver nice-looking screens - they take the time to deeply understand our product, users, and technical constraints.”

Daniel Sfirnaciuc

Co-founder + CTO @ Flixier

“They don't just deliver nice-looking screens - they take the time to deeply understand our product, users, and technical constraints.”

Daniel Sfirnaciuc

Co-founder + CTO @ Flixier

“More efficient development thanks to standardised components and clear design guidelines. Positive feedback from users on the new design.”

“More efficient development thanks to standardised components and clear design guidelines. Positive feedback from users on the new design.”

Martin Thoma

Co-founder + CTO @ Bliro

“More efficient development thanks to standardised components and clear design guidelines. Positive feedback from users on the new design.”

Martin Thoma

Co-founder + CTO @ Bliro

“Working with them gave me real peace of mind - like having the outcome almost guaranteed.”

“Working with them gave me real peace of mind - like having the outcome almost guaranteed.”

Raul Popa

Co-founder + CEO @ TypingDNA

“Working with them gave me real peace of mind - like having the outcome almost guaranteed.”

Raul Popa

Co-founder + CEO @ TypingDNA

Features built on top of features

You shipped fast and copied what worked elsewhere. Now there are powerful features no one can find — and problems you already solved keep coming back.

“We keep building, but people don't know what to do next.”

It's not really finished

A pile of features that were never brought to an end. Users poke around and don't get it; you're staring down a rebuild.

“A bunch of features that are not really brought to an end.”

Zero consistency

Different designers, different libraries, different flows. The product doesn't look or feel like one product.

“There's zero consistency — it feels like a 2005 website.”

The team is slowed down

Copy-pasted front-end code, design debt, no single source of truth. You can't change one thing without breaking another.

“Features built on top of features — you get lost.”

how we work

how we work

The Product Clarity Framework

The Product Clarity Framework

The Product Clarity Framework

The teardown is step one: we diagnose what's tangled, define what to simplify,

and, if you want, refine it with you as an extension of your team.

The teardown is step one: we diagnose what's tangled, define what to simplify, and — if you want — refine it with you as an extension of your team.

The teardown is step one: we diagnose what's tangled, define what to simplify, and — if you want — refine it with you as an extension of your team.

Diagnose

Diagnose

01

01

Create a shared, evidence-based understanding of what's broken, why it's happening, and what matters most right now.

Create a shared, evidence-based understanding of what's broken, why it's happening, and what matters most right now.

Define

Define

02

02

Explore and validate solutions early so teams design the right things before committing engineering time.

Explore and validate solutions early so teams design the right things before committing engineering time.

Refine

Refine

03

03

Act as your embedded UX team – designing, testing, and refining real user flows while turning usage into roadmap decisions.

Act as your embedded UX team – designing, testing, and refining real user flows while turning usage into roadmap decisions.


Act as your embedded UX team – designing, testing, and refining real user flows while turning usage into roadmap decisions.

questions

questions

Before you book

Before you book

Before you book

Before you book

Is it really free?

Yes — the call, the top 3 leaks, and the 1-page diagnostic. No cost, no obligation. If you want help fixing it, we'll talk about that separately.

Do we need a full rebuild?

Do we need a full rebuild?

Our product is complex / technical.

That's our home turf — fintech, compliance, dev tools, video editing. We're good at making genuinely complex products usable without dumbing them down.

What happens after?

You keep the diagnostic. If you'd like us to fix the flow, we work as an extension of your team on a monthly basis — typically 6-month engagements. No pressure either way.

Untangle it before you rebuild it.

Untangle it before you rebuild it.

Untangle it before you rebuild it.

Find out what's actually worth simplifying first, in 30 minutes, free.

Find out what's actually worth simplifying first, in 30 minutes, free.

Find out what's actually worth simplifying first, in 30 minutes, free.

© Durran 2026 · Product design for growth-stage SaaS · hello@durran.co

© Durran 2026 · Product design for growth-stage SaaS · hello@durran.co

© Durran 2026 · Product design for growth-stage SaaS · hello@durran.co