Redesigning digital products is one of the main things we do. If you're facing customers churning because the product is hard to use, new types of customers who don't get how to use it and leave, or people asking for features that already exist but can't be found — it's probably time to look at your user flows and maybe redesign. Here's an example: a recent redesign of a 3D platform used mostly on tablets, displayed in furniture stores.

Understand the context first

As on every project, we started by understanding the context. We mapped the competitors to get a sense of what a good 3D platform looks like, then drafted the user persona with the founders — needs, goals, fears, frustrations. Next we mapped the user flows to understand what's happening in the product and what customers actually want to do, so we could facilitate it. Since it was an existing product, we asked the founders to run some usability tests, then reviewed them and pulled out insights. We clustered those insights into themes — first-time usage, product navigation, how the final product is displayed, understanding how the item would look in your own room, and settings for materials, colours, and building the actual sofa you'd want to buy.

From inspiration to direction

We built a mood board from competitor screenshots, then ran an exercise highlighting specific things that could help our own product — navigation we liked, how products were displayed, how you interact with parts and customise sections. Then we sketched solution ideas with the founders. Four ideas went up on the board, which gave us a place to have all the back-and-forth discussions cheaply, before the design phase — what goes in the sidebar, the main functionalities to showcase, how the flow works, how people create their own furniture.

Design and assemble

Once we agreed on a direction, we moved to design — exploring different takes on the sidebar, actions, and how the furniture is displayed, then polishing. We built a design system with all the elements development needs, and designed every screen required to put the product together. The final experience: select your sofa, switch to a different version, customise colours and materials, read more about those materials, set the space to see how the sofa looks in your own room, hide the menu bar, and create the invoice to actually buy it — with pricing, parts, and colours all detailed.

That's what a redesign looks like when it's grounded in real flows and real usage — not just a nicer-looking screen.

Curious what a redesign could do for your product? Let's talk.