UX Insider: Product Hunt's Weekly Roundup - Episode #3

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Launching on Product Hunt is a milestone for many founders. But what’s the real impact?

Over the years, I’ve spoken to many founders who’ve launched on Product Hunt.

They often talk about the huge traffic boost and the weeks spent planning every detail.

But here’s the catch: many overlook one crucial thing — the product itself.

This often leads to high churn. Why?

• Onboarding flows fall short.
• A large part of Product Hunt traffic isn’t your target audience.

Let’s analyze how this week’s top products perform from a UX perspective:

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Stackfix

• The website feels unpolished and lacks trust-building elements.
• Dropdowns seem disabled to some users and work inconsistently (e.g., “Next” is in one but not others).

💡 UX Tip: Add clear content and trust signals to the site to build credibility.

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Coval

• The Product Hunt badge distracts from the main CTA in the header.
• The website’s purpose is unclear (at least to me).
• The demo doesn’t work — results don’t load on click.

💡 UX Tip: Add an onboarding sequence to guide users and show the product’s value.

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Oopsie

• The header feels crowded, with oversized elements (like the “Try for Free” button).
• A tilted image in the header takes up too much space.
• Onboarding steps look the same but behave differently (Role selector vs. Use case selector).

💡 UX Tip: Standardize your design and streamline the onboarding process.

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Pollo AI

• The website feels unfinished.
• Sign-up modals overlay the homepage and might distract users.
• After creating an account, users remain on the website instead of being redirected to the app or dashboard.
• Credits are assigned for signing in, even though I’m already signed in.

💡 UX Tip: Once users log in, move them to the product space and guide them to experience its value.

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Thoughts on AI Products

Many AI tools feel rough — not just in design but in how they work.

They often leave users to figure things out on their own, which leads to frustration and churn.

AI products should help users understand what’s possible.

Most users don’t know how to prompt effectively, so relying solely on a blank input field feels like a lazy.

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Remember: Your Product Hunt launch may bring traffic, but strong UX is what keeps users coming back.