We are a product design and strategy studio supporting ambitious founders to bring their big ideas to life.

What we do

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Define and Validate MVP
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Concept Development and Testing
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Strategic Product Design and Improvement
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UX Audit and Recommendations

How we do it


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Product discovery
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UX Research
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Product strategy
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UX Audit
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Problem framing
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UX Workshops
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MVP definition


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Design sprint
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Product (UX/UI) Design
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Product validation
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User testing


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Product (UX/UI) Design
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Growth Design
We bring deep expertise and outcomes-oriented methods to create meaningful impact for startups of all sizes.

“I had the pleasure to work with Daniel for over 5 years on products with millions of users. It would be unfair to give credit to anyone else in the teams for improving the conversion funnel to the very last detail.
Daniel is very logical, highly intellectual with impressive intuition about how users use the products, and he is among the top #3 of the best product people I worked with.”

Raul Popa

“Working with Daniel was a breath of fresh air for our project at a time when we were struggling. He gave us a new ambitious perspective which we were able to put into practice quickly. He transforms problems into a-ha moments.”

Costina Papari

“Daniel is a brilliant product guy and passionate designer. Overall, he is driven by delivering results. Working with Daniel was a fantastic experience.”

Andrei Negrau
Siena AI

“Daniel is not only an asset because he’s a highly skilled product designer, but because he’s willing to become the chief stakeholder in your product’s success. He goes above and beyond to provide critical feedback and challenge the team. He actually cares about your product, and therefore, success.”

Jason Patel

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