Our process

We create innovative, intuitive, and scalable digital products for startups and enterprise businesses, using our proven process – the Durran Product Sprint

Work with us to

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Find Product-Market Fit for a new or existing concept
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Identify ways to improve customer acquisition, retention and advocacy
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Create opportunities for growth, engagement, and change
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Define and validate an MVP
We bring deep expertise and outcomes-oriented methods to create meaningful impact for startups of all sizes.

The outcomes

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Clear overview of the business and product
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Answers to critical business questions
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High-fidelity interactive prototype
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Mass of collected ideas
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Access to the design file and workshop assets
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Summary of key insights from user tests
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Targeted user validation
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Recommendations for next steps
Daniel AndorDaniel AndorDaniel Andor Desk
Close-up of a man drawing a wireframeDaniel Andor at BrightlabsDaniel Andor

Process overview

The process takes 3+ weeks, depending on scope.
Understand the context of the product
Map the key building blocks for your product to get a clear overview and streamline decisions.
Define the challenge and align your team
Get your team aligned around the goal you want to achieve and leverage their strengths to come up with solutions.
Research and create solutions
Uncover new opportunities, and
generate solutions.
Create a testable prototype
We’ll create a clickable prototype to test assumptions and learn straight from your target audience.
Test solution with your target audience
Test the solution with your target audience to uncover key insights and decide the next steps before committing to next steps.
Summarise insights and recommendations
Get all the learnings and insights from the user testing phase, packed with recommendations for the next steps.
Refine assets and prepare for handover
Prepare the design assets for handover and polish the prototype. Prepare the file for development.
Next steps
Define and agree on next steps.
Context mapping & problem definition
Product (UX/UI) Design

“I had the pleasure to work with Daniel for over 5 years on products with millions of users. It would be unfair to give credit to anyone else in the teams for improving the conversion funnel to the very last detail.
Daniel is very logical, highly intellectual with impressive intuition about how users use the products, and he is among the top #3 of the best product people I worked with.”

Raul Popa

“Working with Daniel was a breath of fresh air for our project at a time when we were struggling. He gave us a new ambitious perspective which we were able to put into practice quickly. He transforms problems into a-ha moments.”

Costina Papari

“Daniel is a brilliant product guy and passionate designer. Overall, he is driven by delivering results. Working with Daniel was a fantastic experience.”

Andrei Negrau
Siena AI

“Daniel is not only an asset because he’s a highly skilled product designer, but because he’s willing to become the chief stakeholder in your product’s success. He goes above and beyond to provide critical feedback and challenge the team. He actually cares about your product, and therefore, success.”

Jason Patel

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