We collaborated with the Bliro team to redesign their product and enhance the overall customer experience and user activation on the platform.
Bliro is an on-device AI meeting assistant that integrates with all meeting tools and in-person meetings without relying on bots. It is highly customizable, allowing users to create different AI notes for various meetings and automatically send them to Salesforce, HubSpot, Slack, and more.
“The collaboration with Durran created a shared product understanding in the team which resulted in more fruitful discussions and working streams around the product. As a result, our customers benefited from large usability and design improvements that they love talking about. The uplift was immense.”
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The collaboration with Bliro consisted of 3 key phases:
We began our collaboration by reviewing existing data from the Bliro team and conducting a UX audit. We then worked closely with the founders to outline the critical components of the product and business, including insights, assumptions, personas, and flows.
With the extended team, we researched and sketched concepts to enhance the customer experience. We tested the prototype with five existing clients to gather feedback and refine the final design.
We consolidated our findings to design the final product and prepare the development assets, ensuring a smooth transition from concept to reality.