MEDIJobs is a career marketplace for healthcare professionals that provides fast access to relevant candidates for medical practices in Romania and the US.
During our Discovery workshop with the MEDIJobs team, we uncovered a critical pain point in the current user flow that was putting a lot of pressure on the support team, and the company was losing revenue because of it – scheduling interviews between candidates and medical practices.
“The way candidates and medical practices manage to schedule interviews needed to be fixed ASAP since it was the major point in our application.
This project had a major impact on our product roadmap and business overall. ”
During the pandemic in 2020, the platform saw a 227% increase in hiring needs. Having the right people with the proper set of skills who can immediately start work and help patients became an urgent matter. MEDIJobs' main goal was to fill this gap and become the go-to platform for medical clinics and professionals when hiring.
But for this to happen, they knew that more work had to be done to ensure the platform efficiently solves their customers' needs.
Our collaboration with the MEDIJobs team started with a Discovery workshop to understand the context and identify the main pain points, with insights from MEDIjobs' founders. The next step was to design solutions for the critical challenge we discovered and validate them with customers.
During this stage, we worked closely with the Founders, Product Marketing Manager, Sales Manager, and Senior recruiter.
Every solution starts with a proper understanding of the product and business context. That's the exact scope of our UX Discovery Workshop.We started the workshop with the founders by covering the critical aspects of the business – the product, the problems it solves, the main stakeholders, and the value created for its customers.
The next step was to map out the competitors, define the primary user persona, and create the Customer Journey Map to understand how customers interact with the platform.
That's how we uncovered the main challenge that should be tackled: scheduling interviews between candidates and medical practices.
To understand all aspects of our challenge, the founders and existing customers walked us through the recruiting process and the current platform.
The discussion provided numerous insights and helped the team align on the challenge and break some initial biases, like that most customers still don't use a digital calendar for their job.
With all this information, it was a great time to define a long-term vision and uncover the challenges that might occur along the way:
Before generating solutions, we researched and collected insightful examples for our challenge.
Having all these insights and information, each team member sketched their idea for a possible solution.
We used these as a starting point to define the prototype we tested with customers.
For the most exciting part of our collaboration, we tested our solution with 5 of MEDIJobs' customers.
These gave us clarity on things that worked:
But also uncovered several aspects that should be improved:
Customers said things like:
If you want to learn about all the details, check out the full blog post.
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